Saturday, October 7, 2017

Instructional Message Design: The Laws of Simplicity - Difference

For this week, I'd like to focus on Maeda's fifth law - the law of difference. In a nutshell, this law states that simplicity and complexity need each other....in other words, things can't be too simple/simplistic neither too complex #balance I know for me, if something is either one of the extremes, I get turned off like 😐 lol.

Anyways, while thinking about this particular law, and looking at the recent series of hurricanes that hit several parts of the Caribbean and the US, I came across this short presentation (see below) that illustrated what seems to be a complex set of terminologies and information into a simple presentation that's easy to follow/understand.




 If I were to use the various functions of graphical communication put forward by Clark and Lyons (2010, I would say that this presentation is not only for informative purposes, but it also fulfills other representational and relational functions while minimizing cognitive load. In so doing, it simply explains what are hurricanes, what are hurricane categories, what does each category mean, what does it look like, and the correlational effects each hurricane category brings on property and human life. I think I could show this video even to my cousins who are still adolescents...one is not even 9 years old, and they would all understand and appreciate this video.

1 comment:

  1. Valid insights regarding the need for balance. The hurricane video takes some confusing terms and concepts and makes them easy to understand. I also wonder about the emotional effect of such a video when viewed in response to a warning or active storm.

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